What kind of content does Maddison make?
Maddison offers an authentic and relatable glimpse into the journey of motherhood on Instagram. She shares everything from milestone moments like pregnancy announcements and first birthdays to practical advice on baby food recipes and makeup routines. Maddison also openly discusses the joys and challenges of parenting, including navigating travel with a little one, making her a trusted voice for fellow moms.
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Who is Maddison’s audience?
Maddison's audience is likely comprised of UK-based parents and expectant mothers seeking relatable content and practical advice on motherhood and lifestyle. Their high Instagram engagement rate (11.62%), significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), signals strong interest and a highly receptive community. This indicates a valuable audience segment that actively engages with content, suggesting high potential for conversions on sponsored posts or product recommendations within the parenting and lifestyle niche.
Which creators are similar to Maddison?
If you're looking for creators like this creator, you'll love following moms sharing their real-life parenting journeys and helpful advice for navigating the beautiful chaos of raising little ones.
Caitlin Roberts
TikTok @caitlin_aimee_roberts
This creator shares content about their experiences as a first-time mother. Their videos often feature their baby daughter, discussing topics such as pregnancy, preparing the nursery, and everyday moments. The creator also shares fashion content, including outfits for themselves and their daughter.
Lucy
TikTok @lucyinmanchester
This creator shares content about being a first-time mother to a toddler. The videos often feature daily life, including getting ready in the morning and day-to-day activities. Topics covered include managing childcare, returning to work, and personal self-care routines. The creator also sometimes posts about baking and shopping for their child.
Dabi Adesoye
TikTok @nigerianinlondon · Instagram @nigerianinlondon
This creator shares content about their experiences as a new mother, including challenges like sleep deprivation and the joys of caring for a baby. They also post about home decor finds, particularly from Matalan, and share their experiences with Mexican cuisine. The creator has also discussed navigating hyperemesis gravidarum during pregnancy and reflects on personal growth and gratitude in their New Year posts. Other content includes outfit of the day posts and experiences with tattoos.
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