What kind of content does the_houseofwood make?
the_houseofwood offers engaging TikTok and Instagram content focused on home renovation and DIY. Their tutorials break down projects like fixing sealant, installing banisters, and upcycling furniture, sharing practical decorating tips along the way. Viewers appreciate their honest approach to learning new skills and their experiences with various tools and materials.
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Verify your partnershipWho is the_houseofwood’s audience?
The_houseofwood's audience is likely comprised of DIY enthusiasts and homeowners in the UK seeking practical home improvement inspiration and guidance. Their strong engagement rates, particularly on TikTok (3.59% ER, exceeding the ~3.0% benchmark) and Instagram (2.35% ER, above the ~1.5% benchmark), signal a highly receptive and active community. These followers are actively looking for actionable tutorials and decorating tips, indicating a strong intent to replicate projects and invest in home upgrades. This presents an opportunity for brands in the home goods, tools, and renovation sectors to connect with a demonstrably engaged and motivated consumer base.
Which creators are similar to the_houseofwood?
If you're looking for creators like this, you'll love DIY home renovation and upcycling tutorials for unique decorating tips and inspiration.
Scott DIY
TikTok @scott_diy · Instagram @scott_diy
This creator posts videos about home renovation and DIY projects. They document the process of building items such as bin storage, gates, and fireplace surrounds, often sharing the materials and tools used. The creator also discusses challenges encountered during projects, like fixing mistakes and dealing with warped wood. They share updates on renovations, including hallway and downstairs toilet improvements, and sometimes reflect on past projects and future goals.
Emma
TikTok @diywithemma · Instagram @diywithemma
This creator posts videos about home renovations and DIY projects. They share tips and tutorials on tasks such as building stud walls and improving curb appeal. The creator also offers a course on basic home maintenance for beginners. They document various stages of their renovation projects, including problem-solving and final reveals.
The Carters
Instagram @housetohomeuk
This creator shares videos about home decorating and DIY projects, including room makeovers and garden transformations. They also post about baking, creating custom cakes for birthdays and other celebrations. Additionally, the creator features videos showcasing puzzles, organisation hacks, and eco-friendly products, often highlighting collaborations and gifted items.
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