What kind of content does Hayley make?
Hayley creates engaging beauty content on Instagram, specializing in accessible drugstore makeup and skincare. Her tutorials and honest reviews showcase a range of products, from lip glosses to foundations, always with a focus on budget-friendly options. Hayley also shares practical morning routines tailored for sensitive and blemish-prone skin, making her a go-to for affordable beauty inspiration.
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Who is Hayley’s audience?
Hayley's audience is likely composed of budget-conscious beauty enthusiasts in the UK seeking practical makeup and skincare advice. Their intent signals are strong, indicated by her high engagement rate of 8.50% on Instagram, significantly exceeding benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly receptive and active community eager for her drugstore product reviews and tutorials. The quality of engagement is excellent, pointing to a loyal following that trusts her recommendations and actively participates with her content.
Which creators are similar to Hayley?
If you're looking for creators like this creator, you'll love discovering makeup and skincare experts who share honest drugstore beauty reviews and easy-to-follow tutorials.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
Suki Bedeaux
TikTok @sukibedeaux · Instagram @sukibedeaux
This creator posts videos about makeup and skincare routines. They often showcase new beauty products, share 'get ready with me' style content, and demonstrate makeup application techniques. The creator also features product reviews and occasionally shares lifestyle content, such as travel or mindfulness topics.
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