What kind of content does Hayley make?
Hayley creates engaging makeup and skincare content on Instagram, specializing in affordable drugstore finds. Her tutorials and honest reviews showcase everything from lip glosses to foundations, with a particular focus on routines for sensitive and blemish-prone skin. Brands will appreciate her practical, budget-friendly approach to beauty.
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Who is Hayley’s audience?
Hayley's audience consists of individuals interested in accessible beauty, particularly drugstore products and practical application. Their intent signals are strong, indicated by an impressive 8.50% engagement rate on Instagram, significantly outperforming benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly receptive and active community eager for Hayley's makeup and skincare reviews and tutorials. The high ER points to excellent potential for driving conversions and fostering brand loyalty within this engaged follower base.
Which creators are similar to Hayley?
If you're looking for creators like this creator, you'll find makeup and skincare tutorials, product reviews, and drugstore beauty finds perfect for budget-conscious beauty lovers.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
Suki Bedeaux
TikTok @sukibedeaux · Instagram @sukibedeaux
This creator posts videos about makeup and skincare routines. They often showcase new beauty products, share 'get ready with me' style content, and demonstrate makeup application techniques. The creator also features product reviews and occasionally shares lifestyle content, such as travel or mindfulness topics.
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