What kind of content does Luke Newnes make?
Luke Newnes offers a vibrant exploration of all things green on Instagram and TikTok. He dives deep into the world of plants, from cultivating show-stopping roses, dahlias, and hydrangeas to nurturing trees and shrubs. Luke also inspires with practical garden projects, including ambitious renovations and the installation of charming pergolas, all delivered with an approachable and informative tone.
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Who is Luke Newnes’s audience?
Luke Newnes' audience is likely comprised of UK-based gardening enthusiasts, ranging from hobbyists to more experienced cultivators, actively seeking inspiration and practical advice. Their high engagement rates (Instagram 14.94% ER, TikTok 5.42% ER) significantly surpass industry benchmarks (Instagram ~1.5% ER, TikTok ~3.0% ER), indicating a highly receptive and interactive community. This suggests strong intent signals for product recommendations, tutorials, and brand collaborations related to gardening supplies, tools, and plant varieties. The quality of engagement is demonstrably high, presenting a valuable opportunity for brands targeting this niche.
Which creators are similar to Luke Newnes?
If you're looking for creators like this creator, you'll find them perfect for audiences passionate about cultivating beautiful gardens, tackling DIY plant projects, and growing stunning roses.
Michelle
TikTok @floriansbotanical · Instagram @floriansbotanical
This creator posts videos about gardening and flower growing. They share tips on planting bulbs, sowing seeds, and preparing dahlias for the growing season. The creator also showcases floral arrangements and discusses seasonal flowers like tulips and narcissi. Their content often features advice on achieving a productive cutting garden and creating naturalistic displays.
Cara Addison
Instagram @gardening.with.cara
This creator shares gardening tips and advice, focusing on practical techniques such as seed saving and preparing soil. They document their own gardening experiences, including successes and challenges, such as issues with new garden borders and container planting. The creator also occasionally shares makeup tutorials, specifically eye looks, and comments on current events like the football World Cup.
Amy Barclay
Instagram @amys_homelife_
This creator posts videos about home interiors and garden design. They showcase different rooms in their house, focusing on styling with furniture and decor. The creator also shares content about their garden, including planting tips, seasonal displays, and the maintenance of their silver birch trees. Some videos feature collaborations with home and garden brands.
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