What kind of content does Phia make?
Phia crafts engaging makeup tutorials and honest product reviews, often highlighting popular brands and sharing exclusive discount codes. Her expertise extends to comprehensive hair care, with a special focus on maintaining healthy curls, promoting scalp health, and styling textured hair for both adults and children. Phia also sprinkles in chic fashion content, showcasing stylish accessories like bags.
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Who is Phia’s audience?
Phia's audience is likely composed of individuals interested in beauty and fashion, particularly those seeking advice on makeup, hair care, and styling for curly hair. Their high engagement rate (6.83% ER on TikTok, significantly above the ~3.0% benchmark) suggests a highly receptive and interactive community, indicating strong intent to consume and act on content. This audience is likely seeking practical tips, product recommendations, and inspiration, making them valuable for brands in the beauty and fashion sectors looking for authentic influencer partnerships.
Which creators are similar to Phia?
If you're looking for creators like this creator, you'll find inspiration for makeup, hair care, and fashion that celebrates your unique style and curls.
Trulee Rodney
Instagram @trulee
This creator posts videos about their hair care routines and styling. They frequently experiment with different hair colours and styles, including straightening their curly hair and creating sleek back buns. The creator also shares their experiences with beauty products, such as makeup and skincare, and occasionally discusses their wellness journey. They document various hair transformations, from dyeing their hair to trying new styling techniques.
Mikayla Nicole
Instagram @itsmikaylanicole
This creator posts videos about beauty and hair care. They often share tutorials for curly hairstyles, including how to style braids and buns. The creator also reviews makeup products, discussing their application and finish, and shares skincare routines. They have featured content about participating in a beauty campaign with Rare Beauty and Selena Gomez.
Luana
TikTok @luanabxnks
This creator shares content related to natural haircare, focusing on curly hair. They discuss their personal journey of embracing their natural hair, drawing parallels between hair care and their Christian faith. The creator also posts videos about hair styling techniques and reviews hair products, including demonstrations of how to use them.
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