What kind of content does Phoebe Scott make?
Phoebe Scott offers an authentic look into her world across TikTok, sharing relatable daily routines, from self-care rituals like nail and hair styling to the realities of university life. Her content also features vibrant glimpses of her travels, personal style, and meaningful relationships, all presented with a warm and engaging vlogging approach. Brands can connect with Phoebe's audience through her candid and lifestyle-focused video content.
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Who is Phoebe Scott’s audience?
Phoebe Scott's audience is likely comprised of young adults and students in the UK interested in relatable lifestyle content, fashion inspiration, and aspirational travel. Their high TikTok engagement rate (7.22% ER) significantly surpasses industry benchmarks (TikTok ~3.0%), indicating strong interest and active participation. This suggests a highly receptive audience eager for authentic vlogs and trend-driven content, presenting an excellent opportunity for brands seeking to connect with a dedicated and responsive Gen Z/Millennial demographic.
Which creators are similar to Phoebe Scott?
If you're looking for creators like Phoebe Scott, you'll love content that blends relatable daily life, university adventures, fashion finds, travel diaries, and personal vlogs for an authentic, engaging experience.
Rohan Hye
TikTok @rohan.hye
This creator shares videos about their life and interests. They post content related to fashion, including trying on clothes and discussing outfits. They also share snippets of their travels, including holiday preparations and experiences. Other videos feature trending sounds and pop culture references, such as reality television and music. The creator also posts about personal celebrations like their birthday and Halloween.
erin
TikTok @erinb.xxx
This creator posts videos about a variety of lifestyle topics. They share content related to beauty, including makeup and skincare routines, as well as hair care tips and products. The creator also posts about fashion, showing off outfits and discussing clothing items. Additionally, they share vlogs of their experiences, such as visiting new restaurants and exploring outdoor locations like the Peak District. Some videos also touch on university life and dissertation progress.
Ahmed Cefo
TikTok @iccefox · Instagram @iccefox
This creator posts short videos about their daily life and thoughts. They share content related to their appearance, such as hair and skincare routines, and outfits of the day. They also post about music they are enjoying, sometimes commenting on specific artists like Bruno Mars. The videos often feature transitions and personal reflections, sometimes expressing feelings of being 'cooked' or 'broken'.
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