What kind of content does rattlekings make?
rattlekings offers a unique look into the world of bricklaying and construction, sharing practical insights and personal experiences from the job. Follow along as they document the exciting journey of moving from the UK to Australia, highlighting the lifestyle shifts and new adventures. Their content, primarily on TikTok, blends trade expertise with relatable stories and humorous observations about life in the trades.
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Who is rattlekings’s audience?
The audience for rattlekings primarily consists of aspiring tradespeople and expatriates interested in the Australian construction sector, signaling high-intent viewers seeking actionable career migration advice. With a TikTok engagement rate of 1.83%, the creator currently performs below the platform benchmark of 3.0%, suggesting a need for more community-driven content to bridge the gap. However, the niche focus on specialized trade skills provides a high-quality, professional audience base that is valuable for brands targeting the construction and relocation industries.
Which creators are similar to rattlekings?
If you're looking for creators like this creator, target audiences interested in skilled trades, construction, and the Australian lifestyle, especially those considering a move abroad.
Maz
TikTok @bricklayermaz
This creator posts videos about bricklaying and construction work, often showing their daily tasks and challenges. They also share content related to arm wrestling challenges with colleagues. Some videos feature scenic views of historical English locations, such as castles and abbeys.
Stu Crompton
TikTok @stucrompton · Instagram @stucrompton
This creator shares videos about their work as a bricklayer. They often showcase different tools and techniques used in construction. Content includes demonstrations of specific products, such as the Crompton Dori block for bricklaying profiles, and personal insights into the building trade. They also touch upon the importance of standards and quality in their profession.
Heather Walker
TikTok @xheatherwalker · Instagram @heathergracewalker
This creator posts videos about their work in the construction industry. Content includes tasks such as strapping roofs, swapping lintels, and preparing concrete. The creator also shares insights into being a woman in a male-dominated trade, highlighting challenges and successes. Some videos feature personal moments and reflections alongside their professional activities. The creator also participates in challenges, such as holding a concrete block with one hand.
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