What kind of content does Cleanupwithjo make?
Cleanupwithjo offers a refreshing take on home organisation and cleaning, particularly through the lens of nesting during pregnancy and the postpartum journey. Their TikTok and Instagram content features satisfying deep cleans of everyday spaces, alongside practical home hacks and trusted product recommendations. This creator provides an authentic glimpse into maintaining a tidy home while navigating new motherhood.
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Who is Cleanupwithjo’s audience?
Cleanupwithjo's audience is likely comprised of individuals interested in home organization, practical cleaning tips, and life hacks, with a strong leaning towards those navigating nesting phases or postpartum recovery. Intent signals suggest a desire for actionable advice and relatable content, as evidenced by the high engagement rates on both TikTok (6.66% ER) and Instagram (5.61% ER), significantly exceeding typical platform benchmarks. This suggests a highly receptive and engaged community, indicating strong potential for brand partnerships seeking to reach an audience actively seeking solutions and inspiration for their homes.
Which creators are similar to Cleanupwithjo?
If you're looking for creators like this creator, you're likely a new parent seeking practical home hacks and nesting inspiration for a more organized postpartum life.
Rachel Davies-Day
TikTok @rooshome · Instagram @homewithroo
This creator shares videos about home renovations, including painting and deep cleaning. They often document their cleaning routines, whether it's a quick tidy-up or a more thorough clean of specific areas like bathrooms or cars. The creator also posts about their experiences as a parent, including their breastfeeding journey and daily life with their baby. Additionally, they sometimes feature skincare routines and coffee-making with specific products.
Remi
TikTok @remiclog · Instagram @remiclog
This creator posts videos about cleaning and organising their home. They document deep cleaning sessions in various rooms, including the kitchen, bathroom, and bedrooms. The content also features redecorating projects, decluttering efforts, and preparations for a new baby's arrival. They also share videos of their family enjoying seasonal events, such as Halloween.
Clean with Jen
TikTok @cleanwithjen · Instagram @clean_with_jen
This creator posts videos about cleaning and organising different areas of their home. They document deep cleaning bathrooms, kitchens, and spare rooms, often using specific cleaning products and tools. The creator also shares content about organising cupboards and maintaining cleaning appliances like robot vacuums and washing machines. They sometimes discuss how cleaning helps them mentally and share their experiences with home organisation projects.
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