What kind of content does Ruby Thompstone make?
Ruby Thompstone offers an authentic look into her world as a mother, sharing relatable "mum life" moments and heartwarming glimpses of her children on TikTok and Instagram. Her content spans from candid "day in my life" vlogs and family outings to personal experiences and stylish "OOTD" fashion posts. Ruby connects with her audience through a genuine and open tone, making her a trusted voice for family-oriented and lifestyle brands.
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Who is Ruby Thompstone’s audience?
Ruby Thompstone's audience is primarily interested in relatable family and "mum life" content, with a secondary interest in fashion. Her TikTok engagement rate of 7.76% significantly outperforms the benchmark (3.0%), indicating a highly receptive and active community. Conversely, her Instagram engagement rate of 0.04% is considerably below the benchmark (1.5%), suggesting potential audience migration or platform-specific content strategy adjustments are needed. This audience is likely seeking authentic, everyday content and is highly responsive to trends and shared experiences on TikTok.
Which creators are similar to Ruby Thompstone?
If you're looking for creators like this creator, you'll love content creators who share relatable family life, mum moments, and everyday adventures with their children.
Lauren Pack
Instagram @lauren__pack
This creator shares snippets of family life, focusing on parenting three children. Their content features day-in-the-life vlogs, shopping hauls, and outfit showcases. They also provide practical tips on children's routines and activities for families with different age groups. The videos document both the realities of daily parenting and moments of leisure.
Sasha Morpeth
Instagram @sashamorpeth
This creator posts videos primarily about their family life, including interactions with their mother and father. They also share content related to their personal style, often featuring outfits and accessories from various brands. The creator also documents attending events, going to the country club for activities like tennis and Pilates, and engaging in skincare routines.
Camille Dg
Instagram @camille_dg
This creator shares content focused on motherhood and family life. They document personal experiences, such as recovering from injuries and travelling with young children. The creator also discusses topics related to women's well-being and self-care. Additionally, they feature content about home decor, including art for the living space, and explore personal style through colour analysis and makeup.
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