Annie

What kind of content does Annie make?

Annie shares delicious, approachable recipes for home cooks on TikTok and Instagram. Her content features everything from hearty brisket and classic fish and chips to vibrant tacos and authentic Greek dishes. Annie also offers practical meal prep advice and demonstrates how to create restaurant-quality meals in your own kitchen, making everyday cooking an exciting culinary adventure.

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Cooking

Food

Lifestyle

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Vegan

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We’re a Mediterranean house (I’m Cypriot, he’s Maltese) so we know good food.

On our first trip to Malta together, we had a ftira somewhere different every day for lunch and ranked them accordingly.

This is the product of all my favourites together.

And it’s too good to gatekeep.

The “ftira” is actually the bread itself but I don’t make bread so I’ve gone for a bagel (ciabatta works beautifully). Start with a layer of tomato puree directly on the bread, followed by your EVOO. Then add tomato, cottage cheese, red onion, a mix of tuna, capers, green olives, and butter beans. Topped with @maldonsalt for health, lemon zest for razzle dazzle 👐🏻

Nothing feels more like a holiday to me than this. 🐟

I use:
@iowtomatoes from M&S
@laespanolauk extra virgin
@eat.alterego cottage cheese
@minerva_conservas tuna
@boldbeanco butter beans
@muttipomodorouk puree

#malta #mediterraneanfood #evoo #lunch #beachfood

“Just a home cook” 💁🏻‍♀️

4-hour slow braised brisket over
@Lamb Weston at Home UKIE waffle fries, drizzled with raspberry chipotle bbq sauce. Not bad for a first try.

*gifted products

#brisket #dinnerinspo #wafflefries #homecook #weeknightdinners

AD | The thing about good ingredients and good cookware is that you’ll never feel like you’re missing out eating at home.

A 4-hour slow-braised brisket deserves to be paired with only restaurant-quality @lambwestonathomeukie waffle fries. 🍟

They’re already seasoned, done in a jiffy in the air fryer, and go so well with any dish because they’re not your standard frozen chips. Exclusively available at @morrisons 🛒

For my brisket, I started with a mustard binder, and went in with my @fireflybbq black charcoal rub. Popped that into my @lecreusetuk 30cm shallow casserole with 500ml @oxo_uk beef stock, and cooked at 150° for around 4 hours.

Added cheese to the waffle fries, drizzled Firefly’s raspberry chipotle bbq sauce over the brisket, and finished with chives.

#brisket #dutchoven #castironcooking #lambweston #food

If you’re not making gyro and shawarma at home, this is your sign. Which recipe do you want? #shawarma #gyros #food

Who is Annie’s audience?

Annie's audience likely consists of home cooks in the UK seeking practical, everyday meal inspiration and time-saving strategies. Their intent signals are strong, indicated by her exceptional TikTok engagement rate of 8.05%, significantly outperforming the benchmark (3.0%). This suggests a highly receptive and interactive community eager for her content. While her Instagram ER (1.65%) is closer to the benchmark (1.5%), the overall high engagement across platforms points to a valuable audience for recipe developers, kitchenware brands, and food product advertisers.

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