What kind of content does Beth Mac make?
Beth Mac offers a vibrant blend of makeup tutorials and beauty reviews, with a particular focus on cruelty-free brands and hauls from popular retailers. Her authentic approach extends to sharing personal life moments, from birthday celebrations to relatable discussions on skincare challenges. On platforms like TikTok and Instagram, Beth also delights her audience with engaging "get ready with me" videos and curated fashion inspiration, showcasing a mix of thrifted finds and designer pieces.
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Who is Beth Mac’s audience?
Beth Mac's audience is likely composed of individuals interested in beauty, makeup tutorials, and relatable personal experiences, primarily from the UK. Their intent signals are strong, indicated by exceptionally high engagement rates on both TikTok (8.23%) and Instagram (6.74%), significantly outperforming platform benchmarks (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly dedicated and interactive community, eager to consume and respond to Beth's content, making them valuable for brands seeking authentic influencer partnerships.
Which creators are similar to Beth Mac?
If you're looking for creators like this creator, you'll love relatable beauty enthusiasts who share personal makeup tips and GRWMs alongside their favorite fashion finds.
Elle James
TikTok @ellejamesmakeup · Instagram @ellejamesmakeup
This creator posts a variety of content, including makeup tutorials, skincare routines, and fashion hauls. They often showcase new makeup products, share tips on achieving specific looks, and demonstrate how to use various beauty items. Additionally, the creator shares shopping trips to stores like Zara and B&M, featuring new clothing and home items. They also document aspects of their daily life, such as getting ready for events and trying out new hair styles.
Romy Morris
TikTok @romymorris.x · Instagram @romymorris.x
This creator shares content about their experiences with moving into a new home, including unpacking and organising. They also post about beauty products, showcasing monthly empties and reviewing new makeup and skincare items. Additionally, the creator shares fashion and outfit ideas, often featuring ski wear and evening outfits.
Lucy Conlan
TikTok @lucyconlanxx · Instagram @lucyconlanmakeup
This creator shares travel vlogs, focusing on experiences in Thailand. They document activities such as renting mopeds, visiting viewpoints, and trying local food. The creator also posts about skincare routines and beauty tips, including makeup organisation and teeth whitening. They also share fashion content related to holidays and everyday styling.
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