What kind of content does ab make?
ab offers an authentic glimpse into her life, sharing relatable content about pregnancy journeys and everyday moments. On TikTok, she blends personal experiences with practical tips on cleaning and beauty, alongside fun unboxing videos. ab also taps into trending challenges and personal reflections, creating a warm and engaging space for her audience.
Are you a brand that’s partnered with ab?
Verify your partnership
Who is ab’s audience?
Ab’s audience consists of highly engaged expectant parents and lifestyle enthusiasts in the UK, drawn to the intersection of relatable daily life and trending product discovery. With a TikTok engagement rate of 7.55%, the creator significantly outperforms the 3.0% platform benchmark, signaling a deeply loyal community that values authentic personal milestones. This high interaction level indicates strong purchase intent, particularly for unboxing content and maternity-related trends. Brands can expect high-quality, conversion-focused engagement from a niche audience that views Ab as a trusted peer in the parenting space.
Which creators are similar to ab?
If you're looking for creators like ab, you'll find relatable content for expecting parents navigating daily life, unboxing essentials, and celebrating personal milestones.
Emma Nicholson
TikTok @emmanicholson.7
This creator shares content focused on personal development and self-improvement, often discussing mindset shifts and the importance of investing in oneself. They also share lifestyle content, including 'what I eat in a day' videos, often related to pregnancy, and reviews of beauty products such as perfumes, skincare, and tanning lotions. The creator also provides motivational messages and discusses personal experiences with overcoming addiction and finding spiritual strength.
megsmotherhood
TikTok @megs.motherhood
The creator posts videos about everyday life, including family and personal experiences. They share insights into their pregnancy journey, seeking advice for newborns and discussing family meals. The content also touches on relatable car issues and humorous observations about artificial intelligence. Additionally, the creator engages with popular culture, referencing TV shows and films.
Danielle Lou
TikTok @daniellelou2
This creator posts videos about their pregnancy journey, sharing updates on their bump and milestones. They also showcase shopping hauls from various stores, including baby items and clothing for their children. Other content includes preparing for holidays like Halloween and revealing the gender of their baby. The creator shares personal memories and promotes baby-related products and events.
Frequently asked questions
Sign in to view ab's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with ab today
You can use Nutcake’s agentic tools for free. Sign up today to work with ab on your creator campaign.