What kind of content does EMMA make?
EMMA shares engaging video content focused on beauty and fashion across TikTok. Her reviews and demonstrations cover a wide range of products, from skincare and makeup to leggings, dresses, and accessories like lip gloss and perfume. With a lighthearted approach, EMMA also explores popular beauty trends and incorporates fun guessing games, making her a go-to source for product insights and style inspiration.
Are you a brand that’s partnered with EMMA?
Verify your partnership
Who is EMMA’s audience?
EMMA's audience is likely comprised of individuals interested in beauty, fashion, and product reviews, primarily within the UK. Their engagement rate of 2.24% on TikTok, exceeding the platform benchmark of ~3.0% (though slightly below), suggests a moderately active and interested follower base. This indicates a strong potential for driving purchase intent through product recommendations and authentic reviews, as viewers are actively consuming and reacting to her content. The creator's focus on beauty and fashion provides clear signals for brands in these sectors seeking targeted reach and engagement.
Which creators are similar to EMMA?
If you're looking for creators like this creator, you'll love their honest beauty reviews and trend-setting fashion advice for a curated, stylish look.
Chiara 40
TikTok @chiaraontheglow
This creator posts videos about skincare products, with a focus on items suitable for individuals over 40. They also share content related to activewear, specifically leggings and skorts, often highlighting specific brands and offers. Additionally, the creator reviews home appliances like air purifiers and hair styling tools, discussing their features and benefits.
joannekathy
TikTok @joannekathy25
This creator posts videos about a variety of consumer products. They share content related to home goods, such as bedding, cleaning supplies, and storage solutions. The creator also features beauty products like false eyelashes and hair care items. Additionally, they showcase items for children, including toys and furniture, as well as health supplements and home exercise equipment.
Lucy's Little Life
TikTok @lucyd_86
This creator shares videos featuring a range of consumer products. They showcase items such as beauty products like lip gloss and hair towels, alongside clothing such as leggings and hoodies. The creator also highlights food items, including sweet bundles and unique powders like ube and butterfly pea. Additionally, they feature home decor items like posters and mention personal care gadgets such as hair dryers.
Frequently asked questions
Sign in to view EMMA's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with EMMA today
You can use Nutcake’s agentic tools for free. Sign up today to work with EMMA on your creator campaign.