What kind of content does The Closet make?
The Closet curates a vibrant feed of vintage fashion on Instagram, specializing in seasonal edits from festive party wear to summer styles. They offer an insider's look at exciting finds from vintage markets and pop-up events, both online and in-person. Brands can connect with this creator to showcase unique fashion finds and tap into a community eager for curated vintage collections.
Are you a brand that’s partnered with The Closet?
Verify your partnership
Who is The Closet’s audience?
The Closet's audience is likely comprised of fashion-conscious individuals in Great Britain with a strong interest in unique, pre-loved clothing and sustainable shopping practices. Their high Instagram engagement rate of 12.28% significantly surpasses typical benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and interactive follower base. This suggests strong intent signals for discovering new vintage pieces and engaging with content related to fashion finds and market hauls, promising high-quality interactions and potential for conversion.
Which creators are similar to The Closet?
If you're looking for creators like this creator, you'll find them perfect for audiences passionate about unique vintage fashion finds and seasonal style inspiration.
Brooke
Instagram @brookeviintage
The creator posts videos showcasing vintage fashion and style, often featuring outfits from the 1920s, 1940s, 1950s, and 1960s. They share looks from various brands and highlight specific clothing items, such as dresses and coats. The content also includes travel diaries from locations like Ibiza and Scotland, often with a vintage aesthetic. Additionally, the creator shares behind-the-scenes of photoshoots and occasional Halloween costume ideas.
Molly Catherine
Instagram @itsmollycatherine
This creator posts videos about their outfits, often showcasing seasonal clothing and trending styles. They share details about the brands they are wearing, with a particular focus on secondhand and vintage items. The content also includes preparations for events like festivals and discussions on personal style choices.
The Vanity Case
TikTok @thevanitycase · Instagram @thevanitycase
This creator posts videos about vintage fashion and styling. They share thrift finds, outfit ideas, and tips for shopping for pre-loved clothes. The creator also discusses historical fashion, such as Marie Antoinette's style, and shares personal reflections. They often highlight outfits from their own vintage shop and feature collaborations with other brands. Additionally, they sometimes post about experiences like exhibitions and festive events.
Frequently asked questions
Sign in to view The Closet's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with The Closet today
You can use Nutcake’s agentic tools for free. Sign up today to work with The Closet on your creator campaign.