What kind of content does Lucy Smith make?
Lucy Smith crafts engaging, step-by-step cooking tutorials on Instagram and TikTok, specializing in delicious recipes made entirely from scratch. Her audience enjoys a diverse range of content, from decadent baked goods and hearty savory dishes to refreshing homemade drinks. Beyond the kitchen, Lucy offers a personal touch with lifestyle vlogs that provide a glimpse into her daily routines and hobbies, making her a relatable and inspiring figure for brands looking to connect with an enthusiastic community.
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Verify your partnershipWho is Lucy Smith’s audience?
Lucy Smith's audience is likely comprised of home cooks and baking enthusiasts seeking accessible, from-scratch recipes and lifestyle inspiration. Their high engagement rates on both Instagram (4.79%) and TikTok (9.36%), significantly exceeding platform benchmarks (Instagram ~1.5%, TikTok ~3.0%), indicate a highly receptive and active community. This suggests strong intent to discover, replicate, and discuss recipes, as well as a keen interest in Lucy's broader lifestyle content, signaling high-quality engagement and potential for strong conversion on sponsored content.
Which creators are similar to Lucy Smith?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking delicious recipes, baking inspiration, and a peek into a balanced lifestyle.
Yinka Ogunbiyi
Instagram @foodfireandsoul
This creator posts recipes and cooking tutorials. They focus on dishes such as seafood, chicken, and baked goods like cheesecake and cornbread. The creator also shares drink recipes, including cocktails and mocktails. They often highlight specific ingredients or brands in their videos.
Mandi
Instagram @thatgirl.mandi
This creator shares a variety of recipes, focusing on easy-to-make dishes. Their content includes tutorials for sweet treats like strawberry cookies and chocolate yogurt clusters, as well as savoury meals such as bourbon chicken and millionaire's spaghetti. They also demonstrate how to make cocktail-inspired sorbets and baked goods like mac and cheese.
Remi Idowu
TikTok @foodbyremi · Instagram @foodbyremi
This creator shares a variety of recipes, focusing on both sweet and savoury dishes. They often post baking tutorials, covering topics such as cakes, cookies, and pretzels. The creator also shares recipes for main courses like chicken curry, chicken wings, and roast chicken. Some videos offer cooking hacks, such as a doner kebab recipe, and drink recipes like a hazelnut latte slushie. They also recently shared content related to their wedding.
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