What kind of content does Eleanor make?
Eleanor offers a vibrant mix of skincare, beauty, and personal style content, with a particular focus on the Jurlique brand. Her TikTok channel, @eleanors.diary, is a go-to for daily updates, including detailed reviews of advent calendars and tutorials for the latest nail designs. Eleanor's engaging approach makes her a natural fit for brands looking to connect with an audience interested in beauty routines and self-expression.
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Who is Eleanor鈥檚 audience?
Eleanor鈥檚 audience consists of highly engaged UK-based beauty enthusiasts with a specific interest in premium skincare and aesthetic nail trends. Her TikTok engagement rate of 14.54% significantly outperforms the platform benchmark of 3.0%, signaling a deeply loyal community that trusts her product recommendations. These high intent signals, particularly regarding luxury brands like Jurlique, suggest a demographic ready to convert on curated beauty content. Her profile offers brands an exceptional opportunity to leverage an audience that is nearly five times more active than the industry average.
Which creators are similar to Eleanor?
If you're looking for creators like Eleanor, you'll find them perfect for brands targeting skincare enthusiasts and those interested in beauty trends, advent calendars, and nail art inspiration.
liv 喹ㄠ
Instagram @livtailes
This creator posts content focused on Korean beauty products and routines. They share unboxing videos, product reviews, and demonstrate skincare application, often highlighting products for achieving a 'glass skin' look. The content also features lifestyle aspects, including home aesthetics, seasonal fashion, and personal routines like bedtime rituals and self-care.
leah rogers
Instagram @byleahrogers
The creator posts videos focused on beauty and skincare routines. They often share their favourite makeup products, particularly lipsticks and glosses, and demonstrate how to achieve certain looks. Additionally, the creator shares content about self-care, such as evening routines and maintaining a tidy vanity space. Their videos also feature seasonal makeup and skincare recommendations.
Bethan
Instagram @dearskincarediary_
This creator posts videos about beauty and skincare products. They share their fragrance collection, favourite makeup items, and routines for maintaining skin health, including repairing a damaged skin barrier. The creator also provides content on packing for holidays and refreshing makeup bags for different seasons. They frequently unbox and review new beauty products.
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