Liz Floersch

What kind of content does Liz Floersch make?

Liz Floersch crafts delicious, guilt-free dessert recipes for her Instagram audience. Her content centers on high-protein, low-sugar, and lactose-free baked goods and snacks, featuring tutorials for everything from ice cream to muffins. Liz's approach makes indulgent treats accessible for those with a fitness-focused lifestyle, proving that healthy eating can be incredibly satisfying.

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Cooking

Fitness

Food

Vegan

Wellbeing

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As the self-proclaimed president of the chocoholic society, it takes a LOT for me to choose a cookie without chocolate... but these snickerdoodles are worth making an exception for. 🤎✨

Soft, chewy, cinnamon-sugar coated, and made with ingredients that bring more to the table than just sweetness.

These cookies are made with oat flour and almond flour, which provide fiber, healthy fats, minerals, and a little extra staying power compared to traditional bakery cookies. Paired with coconut sugar and simple ingredients, they’re proof that dessert can taste amazing while also offering extra nutritional value.

Because if I’m going to enjoy a treat, I want it to deliver on flavor AND substance.

dEATS:
-Combine 2 cups of oat flour, 1 ½ cup of almond flour, 1 tsp baking soda, 1 tsp cream of tartar, 1 tbsp cinnamon, and ¼ tsp salt.
-Add 1/2 cup melted coconut oil, 2/3 cup coconut sugar, 2 eggs, and 2 tsp vanilla extract.
-Refrigerate batter for 30 minutes.
-Scoop into dough balls.
-Roll in a mixture of ½ cup sugar and 2 tbsp cinnamon.
-Place on a parchment lined baking sheet.
-Bake at 350ºF for 10-11 minutes.
-Cool and enjoy.

Getting fit doesn’t require giving up dessert.

It requires finding recipes that actually support your goals instead of working against them.

That’s exactly why I started creating these recipes: sweet treats made with ingredients that bring more to the table...more fiber, more protein, more nutrients, and a whole lot more satisfaction.

Because healthy eating should feel sustainable.

No food guilt allowed.
No starting over every Monday.
No choosing between your goals and the foods you love.

Just recipes that let you enjoy both. 🤝🍪

Follow along if you’re trying to get fit AF while still keeping dessert on the menu.

Because you don’t need to save funfetti for once a year on your birthday ✨🎂

Soft and fiber-filled cake, rainbow sprinkles, buttery crumble topping, and a sweet glaze drizzle… but made with simple ingredients that bring a little more substance to the celebration.

✔️ Oat flour for more fiber and staying power
✔️ Less refined ingredients
✔️ No boxed mix required
✔️ Tastes like if funfetti and coffee cake had a baby

-Preheat the oven to 350ºF.
-Whip together 1/2 cup high quality softened butter and 1 cup coconut sugar.
-Add in 3 eggs, ½ cup milk of choice, and 2 tsp vanilla extract.
-Fold in 2 ⅓ cup oat flour, a pinch of salt, and 2 tsp baking powder.
-Fold in ⅓ cup sprinkles of choice.
-Pour into an 8x8 pan.
-In a separate bowl combine ½ cup coconut sugar, 1/4 cup melted butter, ½ cup oat flour, and ¼ cup almond flour.
-Crumble over top of batter.
-Bake for 40-45 minutes.
-Optional: Drizzle with a glaze of 3 tbsp powdered sugar and a few drops of milk.

These cookies & cream stuffed brownies are exactly why I refuse to believe healthy eating has to be boring 🤌

Ultra fudgy brownies + a creamy cookies & cream center = the kind of dessert that satisfies the craving without leaving you feeling like you need another treat 20 minutes later.

I love finding ways to make desserts with ingredients that bring more to the table...more flavor, more satisfaction, and a little more nutrient-density: while still tasting like the real deal.

dEATS👇

-Spread 8 oz of cream cheese of choice onto a parchment lined 8x8 pan and freeze until set.
-Preheat the oven to 350ºF.
-Combine 2 eggs, 1 cup coconut sugar, ½ cup melted high quality butter or coconut oil for dairy-free, and 1 tsp vanilla extract.
-Fold in 2/3 cup cocoa powder and ½ cup oat flour.
-Spread half of the batter into a parchment lined 8x8 pan.
-Top with set cream cheese.
-Top with remaining batter.
-Chop sandwich cookies of choice (gluten-free/RSF if desired) and sprinkle onto batter with extra chocolate chips.
-Bake for 25-28 minutes.
-Cool and slice.

Who is Liz Floersch’s audience?

Liz Floersch's audience is likely comprised of health-conscious individuals in the US seeking practical, delicious, and guilt-free dessert and snack options. Their intent signals are strong, indicated by their engagement with recipe tutorials and fitness-focused content, suggesting a desire to learn and implement healthy eating strategies. With an Instagram engagement rate of 2.38%, Liz's audience demonstrates above-benchmark interaction compared to platforms like Instagram (1.5% ER) and YouTube (2.0% ER), signifying a highly receptive and engaged community. This suggests a high-quality audience for Nutcake, ripe for conversion into active users and potential brand advocates.

Which creators are similar to Liz Floersch?

If you're looking for creators like this creator, you'll find delicious, guilt-free recipes perfect for fitness enthusiasts and anyone seeking healthier sweet treats.

Amanda

Instagram @fitfood_ae

This creator focuses on making high-protein, low-calorie versions of popular desserts and snacks. They adapt viral recipes, often from TikTok, to fit healthier eating goals without sacrificing flavour. Their content includes recipes for items like protein-packed chocolate cake, dunkaroo dip, and cookie dough bark. The creator also reviews high-protein snacks and shares full-day eating plans featuring these healthier alternatives.

Cooking

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Vegan

James White

Instagram @james_white_training

This creator shares recipes for healthy and high-protein snacks, desserts, and shakes. The recipes often feature ingredients like fruit, yogurt, protein powder, and nuts. They also discuss fitness topics such as creatine and the effectiveness of cardio for weight loss. The creator frequently mentions using a calorie-counting app to track food intake.

Cooking

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Jas Stupak

Instagram @jasstupak

This creator shares recipes that are high in protein and low in sugar, often featuring ingredients like peanut butter, cottage cheese, and chocolate. They also post about their morning fitness routine, including using home exercise equipment. Additionally, they discuss personal wellness, such as staying hydrated with juices and incorporating microgreens into meals. The creator also shares content related to their wedding, including details about wedding bands and hiring a content creator for the event.

Cooking

Fitness

Lifestyle