What kind of content does em make?
em brings viewers along on breathtaking outdoor adventures across the UK's stunning landscapes. Through engaging TikTok videos, they showcase exhilarating hikes, climbs, and skiing expeditions, often capturing serene moments like sunrises. Their content radiates a positive and inspiring outlook on exploring the natural world.
Are you a brand that’s partnered with em?
Verify your partnership
Who is em’s audience?
em's audience is likely comprised of individuals interested in exploring the outdoors, with a particular focus on UK landscapes and travel. Their high TikTok engagement rate of 8.48% significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive follower base. This suggests strong intent signals for travel inspiration, gear recommendations, and authentic adventure narratives. The quality of engagement is exceptionally high, presenting a valuable opportunity for brands seeking to connect with an enthusiastic and responsive community passionate about outdoor experiences.
Which creators are similar to em?
If you're looking for creators like this creator, you'll find them perfect for brands targeting audiences passionate about UK outdoor adventures, breathtaking landscapes, and capturing those magical sunrise moments.
HudsonOutdoors
TikTok @hudson.outdoors
This creator posts videos about outdoor activities. The content focuses on hiking, camping, and exploring natural landscapes. Many videos showcase scenic mountain views and the peacefulness of being in nature, often without phone service. The creator also shares thoughts on the benefits of outdoor adventures and the gear associated with them. Additionally, there are clips of the creator navigating different terrains, including mountain descents.
Daniel Fowler
Instagram @downtofowler
This creator posts videos about their travels to natural landscapes, such as Alaska and New Zealand. They share footage of mountains, glaciers, rivers, and forests. The creator also posts about activities like hiking and exploring different environments. Some content highlights moments of relaxation and appreciation for nature, often accompanied by reflections on peace and clarity.
sarwarsetfree
TikTok @sarwarsetfree
This creator shares videos about outdoor activities such as hiking, wild swimming, and wild camping. They document their experiences in various locations, including the Dolomites in Italy and parts of the UK. Their content often features scenic views and emphasises enjoying nature. The creator also touches on themes of mental health and embracing authenticity.
Frequently asked questions
Sign in to view em's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with em today
You can use Nutcake’s agentic tools for free. Sign up today to work with em on your creator campaign.