What kind of content does Emily make?
Emily offers an authentic glimpse into the realities of motherhood on TikTok. Her content centers on practical toddler-friendly recipes and the beautiful chaos of daily family routines, resonating with parents navigating similar experiences. Brands seeking to connect with a relatable audience focused on family life and home cooking will find Emily's warm and honest approach highly engaging.
Are you a brand that’s partnered with Emily?
Verify your partnership
Who is Emily’s audience?
Emily's audience is likely comprised of parents and caregivers, primarily in the UK, seeking relatable content on motherhood, family life, and practical recipes. Their intent signals are strong, indicated by a high engagement rate (ER) of 12.90% on TikTok, significantly exceeding benchmarks like TikTok's ~3.0% and Instagram's ~1.5%. This suggests a highly invested and responsive community, eager for daily routines, parenting tips, and meal inspiration. The quality of engagement is therefore expected to be excellent, offering strong potential for brand partnerships focused on family-oriented products and services.
Which creators are similar to Emily?
If you're looking for creators like this creator, you'll find relatable content perfect for busy parents seeking inspiration for family meals and everyday life.
ellie
TikTok @_ellie.hawes
This creator shares content about their family life, including pregnancy updates and announcements. They often post about their children, discussing topics like toddler fashion and family meal ideas. The creator also shares personal reflections on motherhood and experiences such as Christmas traditions and birthday preparations. Some videos feature relatable parenting moments and humour.
SLB
TikTok @slb0208
This creator shares videos about their daily life as a mother of two. The content includes everyday challenges and joys of parenting, such as dealing with children's bath time and tidying up decorations. They also post about their experiences as a student nurse and share light-hearted, humorous moments from their married life. Some videos also touch upon health and wellbeing, mentioning products they use.
GEORGIA MAY
TikTok @georgiamgibbs28
This creator shares videos about their experiences as a mother of two young children, often documenting the daily routines and chaotic moments of family life. They also post content related to their pregnancy journey, including fitness, what they eat in a day, and the symptoms they experience. Additionally, the creator shares videos featuring hair tutorials and celebrates significant family milestones and memories.
Frequently asked questions
Sign in to view Emily's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Emily today
You can use Nutcake’s agentic tools for free. Sign up today to work with Emily on your creator campaign.