What kind of content does Minna Honey make?
Minna Honey brings the energy of the global DJ scene to life on Instagram and TikTok. Her feed is a vibrant mix of live performance clips from iconic venues and festivals across London, Finland, Japan, and Australia, alongside curated record discoveries. Minna also keeps her audience in the loop with upcoming events and ticket sales, making her a go-to source for electronic music lovers and a valuable partner for brands looking to connect with an engaged audience.
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Who is Minna Honey’s audience?
Minna Honey’s audience is likely comprised of music enthusiasts, aspiring DJs, and event-goers in Great Britain, drawn to her expertise in DJing, record discovery, and live performance promotion. Their high engagement rates on both Instagram (17.65% ER) and TikTok (10.51% ER) significantly surpass industry benchmarks (Instagram ~1.5%, TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong potential for brand partnerships focused on music events, equipment, or lifestyle products, as these followers actively seek out and respond to content within Minna's niche.
Which creators are similar to Minna Honey?
If you're looking for creators like this creator, partner with DJs and music curators who excel at live performance, record discovery, and event promotion for your next music-focused campaign.
Girls Dont Sync
TikTok @girlsdontsync · Instagram @girlsdontsync
This creator shares content from their experiences as a music DJ. They post videos from their tours in various locations including Australia and the UK, often showing behind-the-scenes moments. The creator also shares content related to their music sets, festival performances, and photoshoots. They sometimes discuss their journey and celebrate milestones like their fifth anniversary.
Senses
Instagram @heysenses
This creator primarily shares content related to live music performances and DJ sets. They regularly promote and host shows in London, often featuring special guest performers. Their videos showcase various music genres and mixes, including references to 2000s styles and club edits. The creator also highlights specific songs and artists they enjoy performing or listening to.
Amy Osmaston
TikTok @amyosdj · Instagram @amyosmaston
This creator posts videos about DJing and music. They share mixes of minimal house, deep house, and garage house. The creator also posts about their experiences as a presenter and social producer, including interviews and a day in the life.
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