What kind of content does Nicole make?
Nicole offers practical advice and relatable insights on creating a calm and organized home, especially for those navigating neurodivergent challenges. Her content, primarily on TikTok and Instagram, blends actionable tips for managing household tasks with personal reflections on self-improvement and resilience. Brands will appreciate her authentic approach to daily routines, GRWMs, and even creative DIY projects, all delivered with an encouraging and down-to-earth tone.
Are you a brand that’s partnered with Nicole?
Verify your partnership
Who is Nicole’s audience?
Nicole's audience is likely composed of individuals actively seeking practical strategies for managing their homes, particularly those identifying with or interested in neurodivergent living and ADHD-specific organization. Their intent signals are strong, driven by a desire for actionable advice and relatable content, as evidenced by her high TikTok engagement rate of 10.06% (significantly above the ~3.0% benchmark). While Instagram engagement is lower at 0.25% (below the ~1.5% benchmark), the overall audience demonstrates a high propensity for engagement, indicating a receptive community eager for Nicole's unique blend of home organization and personal development insights.
Which creators are similar to Nicole?
If you're looking for creators like Nicole, you'll love content that offers practical home organization and ADHD-friendly tips for a more functional and self-improved daily life.
The Cosy Neutral Home
TikTok @thecosyneutralhome · Instagram @thecosyneutralhome
This creator posts videos about cleaning different areas of their home, such as bathrooms, kitchens, and dining rooms. They often share cleaning routines and tips, showcasing products they use and the results. The content includes quick cleans before work, weekly resets, and tackling specific cleaning challenges like oven grime. The creator also occasionally shares about their gym journey and self-healing.
Rachel Davies-Day
TikTok @rooshome · Instagram @homewithroo
This creator shares videos about home renovations, including painting and deep cleaning. They often document their cleaning routines, whether it's a quick tidy-up or a more thorough clean of specific areas like bathrooms or cars. The creator also posts about their experiences as a parent, including their breastfeeding journey and daily life with their baby. Additionally, they sometimes feature skincare routines and coffee-making with specific products.
Lucy Sleight
TikTok @lucysleight2 · Instagram @lucysleight
This creator often shares content related to daily routines and resets, particularly focusing on home cleaning and organisation. They also post about fashion, showcasing outfits of the day and new clothing items. Additionally, the creator shares content related to personal care and relaxation, including skincare routines and new beauty products.
Frequently asked questions
Sign in to view Nicole's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Nicole today
You can use Nutcake’s agentic tools for free. Sign up today to work with Nicole on your creator campaign.