What kind of content does Wills make?
Wills crafts engaging content centered on curly hair care, offering detailed tutorials for styles like the '80s blowout and showcasing effective product routines. Beyond hair, their Instagram feed blends fashion, with "outfit of the day" features, and lifestyle content, highlighting self-care moments and personal reflections. Wills also shares glimpses of their experiences in London, creating a vibrant and relatable online presence.
Are you a brand that’s partnered with Wills?
Verify your partnership
Who is Wills’s audience?
Wills' audience is likely composed of individuals interested in hair care, styling, and fashion, primarily within the UK. Their high Instagram engagement rate (9.80%) significantly surpasses typical benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and active follower base. This suggests strong intent signals for product recommendations and tutorial content, promising high-quality engagement and potential for conversion on sponsored campaigns.
Which creators are similar to Wills?
If you're looking for creators like Wills, you'll find them perfect for anyone seeking authentic curly hair tutorials, product reviews, and inspiring fashion and lifestyle content.
Trulee Rodney
Instagram @trulee
This creator posts videos about their hair care routines and styling. They frequently experiment with different hair colours and styles, including straightening their curly hair and creating sleek back buns. The creator also shares their experiences with beauty products, such as makeup and skincare, and occasionally discusses their wellness journey. They document various hair transformations, from dyeing their hair to trying new styling techniques.
Nautica Cohana
Instagram @nauticacohana
This creator posts videos about hair care, focusing on styling curly hair and achieving different looks like sleek blowouts and defined curls. They also share skincare routines, makeup application, and fitness content, including attending Pilates classes. Additionally, they document aspects of their daily life, such as journaling and cleaning their space.
magcegielska
TikTok @magcegielska
This creator shares content focused on hair care, particularly for curly hair types. They often post tutorials and tips on styling curly hair, including routines and product recommendations. The creator also includes personal life updates, such as wedding planning and holiday celebrations. Additionally, they share content related to puzzles and relationships.
Frequently asked questions
Sign in to view Wills's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Wills today
You can use Nutcake’s agentic tools for free. Sign up today to work with Wills on your creator campaign.