What kind of content does Wills make?
Wills offers a vibrant mix of curly hair expertise and lifestyle inspiration. On Instagram, they share detailed hair tutorials, from achieving retro '80s blowouts to mastering product routines specifically for textured hair. Beyond haircare, Wills also curates engaging fashion content, showcasing daily outfits and self-care moments, often set against the backdrop of London life. Their approachable and authentic style makes them a go-to for brands seeking to connect with an audience interested in beauty, fashion, and personal well-being.
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Who is Wills’s audience?
Wills' audience is likely composed of individuals interested in hair care, specifically those with curly hair seeking practical advice and product recommendations. Their intent signals are strong, indicated by a high engagement rate (ER) of 9.80% on Instagram, significantly outperforming benchmark ERs across major platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This elevated ER suggests a highly receptive and active community, eager to consume and interact with Wills' content on curly hair, fashion, and lifestyle.
Which creators are similar to Wills?
If you're looking for creators like Wills, you'll love their engaging tutorials and product reviews for achieving gorgeous curly hair, perfect for fashion and lifestyle enthusiasts.
Trulee Rodney
Instagram @trulee
This creator posts videos about their hair care routines and styling. They frequently experiment with different hair colours and styles, including straightening their curly hair and creating sleek back buns. The creator also shares their experiences with beauty products, such as makeup and skincare, and occasionally discusses their wellness journey. They document various hair transformations, from dyeing their hair to trying new styling techniques.
magcegielska
TikTok @magcegielska
This creator shares content focused on hair care, particularly for curly hair types. They often post tutorials and tips on styling curly hair, including routines and product recommendations. The creator also includes personal life updates, such as wedding planning and holiday celebrations. Additionally, they share content related to puzzles and relationships.
jademai
TikTok @jademai
This creator posts videos about their curly hair journey, sharing tips and routines for hair growth and health. They also share content about fashion, including lounge sets and shopping hauls from places like Morocco. Additionally, the creator occasionally posts about personal moments, such as spending time with family.
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