What kind of content does lily make?
Lily offers a refreshing look into student life, blending relatable university vlogs with a keen eye for skincare and beauty. On TikTok, she shares authentic "get ready with me" videos and honest reviews of popular brands like Rhode and Byoma. Her content also features unboxing hauls, outfit checks, and serene evening routines, creating a vibrant and aspirational lifestyle feed perfect for brands seeking genuine engagement.
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Who is lily’s audience?
Lily's audience is likely comprised of young adults and students interested in relatable lifestyle content, particularly within the beauty and skincare niches. Their high TikTok engagement rate (10.75% ER, significantly above benchmarks like TikTok ~3.0%) signals strong interest and active participation, indicating they are highly receptive to GRWMs, product reviews, and university vlogs. This audience is likely seeking authentic recommendations and a glimpse into student life, suggesting a high potential for conversion on relevant beauty and lifestyle products.
Which creators are similar to lily?
If you're looking for creators like Lily, you'll love content creators who share authentic student life, honest skincare reviews, and relatable GRWMs for university vlogs.
@glow.flame
TikTok @glow.flame
This creator shares videos about beauty and personal care products. They frequently review makeup items, such as highlighters, blush, and lip treatments, often featuring brands like Dior and Rhode. The creator also posts about skincare, hair care products, and fashion, including pyjamas and slippers. Additionally, they share content related to student life, such as acquiring a projector for their accommodation.
Karyn Kirkbride
TikTok @karynkirkbridee
This creator posts content about their morning routines and skincare. They also share aesthetic videos featuring seasonal elements like falling leaves. The creator often showcases products they use, particularly from the brand rhode, and discusses their skincare preferences.
Ella-Mae Rennison
TikTok @ellamaerennison_
The creator posts videos about skincare routines, featuring products like retinol serums and hydrating creams. They also share content related to makeup, including testing new foundations and lip oils. Other topics include hair care, nail art, and unboxing luxury accessories. The creator also shares snippets of their daily life and personal routines.
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