What kind of content does Oscar Piastri make?
Oscar Piastri offers a captivating look into the world of motorsports, primarily on TikTok and Instagram. He shares behind-the-scenes glimpses of race weekends, delves into the intricate details of car technology, and provides unique insights into his career. A signature element of his content includes detailed explorations of his racing helmet designs, often highlighting tributes and inspirations. Oscar also seamlessly integrates brand partnerships, showcasing his ability to connect with audiences on and off the track.
Are you a brand that’s partnered with Oscar Piastri?
Verify your partnership
Who is Oscar Piastri’s audience?
Oscar Piastri's audience is likely comprised of passionate motorsports enthusiasts, ranging from casual fans to dedicated followers of Formula 1. Their intent signals are strong, indicated by high engagement rates on content related to race weekends, car technology, and brand partnerships. With TikTok ER at 17.71% and Instagram ER at 36.54%, Oscar's audience engagement significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), suggesting a highly receptive and interactive community eager for his unique perspective and sponsored content.
Which creators are similar to Oscar Piastri?
If you're looking for creators like this creator, partner with those who capture the thrill of motorsports and the cutting edge of car technology for engaged race weekend audiences.
Ruroc Helmets
TikTok @ruroc
This creator posts videos about motorcycle helmets and accessories. They showcase new helmet designs, features like integrated audio systems and medical IDs, and installation guides. The content also features stunts and riders performing in various settings, sometimes comparing the creator's stunts to Evel Knievel.
Quadrant
TikTok @team_quadrant · Instagram @team_quadrant
The creator focuses on video game playthroughs, especially related to racing games like F1 Esports. They also make content around competitive gaming events, showcasing matches and providing commentary. Occasionally, their videos include real-world racing experiences and challenges. There are segments featuring humor and personal commentary, as well as some lifestyle content, such as launching new apparel and behind-the-scenes looks.
Dizzee Rascal
TikTok @dizzee_rascal
This creator posts videos about cars, often featuring custom modifications and exchanges with other car enthusiasts. They also share content related to their music career, including live performances and tours. Additionally, the creator posts motivational messages and holiday greetings.
Frequently asked questions
Sign in to view Oscar Piastri's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Oscar Piastri today
You can use Nutcake’s agentic tools for free. Sign up today to work with Oscar Piastri on your creator campaign.