What kind of content does Bethany Duncan make?
Bethany Duncan crafts a serene and stylish online space on Instagram, specializing in neutral-toned home decor. Her feed is a curated collection of beautiful vignettes featuring wreaths, candles, sofas, and elegant wall panelling, often showcasing recent shopping hauls and inspiring DIY transformations. Bethany also brings a touch of festive magic with her seasonal decor, especially during the Christmas period, offering brands a glimpse into a refined and aspirational lifestyle.
Are you a brand that’s partnered with Bethany Duncan?
Verify your partnership
Who is Bethany Duncan’s audience?
Bethany Duncan's audience is likely comprised of individuals interested in aspirational yet achievable home styling, particularly those who appreciate a neutral aesthetic and enjoy DIY projects. Their intent signals are strong, indicated by an impressive 8.42% engagement rate on Instagram, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and actively involved community, eager for inspiration, shopping recommendations, and practical decor advice. The quality of engagement is exceptionally high, pointing to a valuable audience for brands in the home goods, DIY supplies, and lifestyle sectors.
Which creators are similar to Bethany Duncan?
If you're looking for creators like this creator, you'll love those who share inspiring home decor, neutral palettes, DIY projects, seasonal decor ideas, and shopping hauls.
_athomewiththecannings_
Instagram @_athomewiththecannings_
This creator shares content about home décor and lifestyle, often featuring their baby boy. Videos showcase nursery decoration, including safari-themed elements, and home improvements like wall panelling. They also share details about baby products, such as car seats and travel cots. Occasions like birthdays and Christmas are highlighted with family moments and festive decorations. The creator also documents wedding preparations and everyday routines, often including cosy home settings and candle displays.
Ally
Instagram @hercountryhome
This creator posts about home decor and lifestyle content, often showcasing neutral and aesthetic interiors. They feature a variety of products, including kitchen appliances, artwork, and soft furnishings, often highlighting their aesthetic appeal and functionality. The creator also shares content related to self-care routines, cosy home vibes, and recipes, frequently collaborating with various brands.
Home on Cranberry Meadows
Instagram @home_on_cranberrymeadows
This creator focuses on home interiors, showcasing furniture, decor, and styling tips. They feature product reviews and transformations of various rooms, including hallways and bedrooms. The content often highlights specific brands and includes advice on creating warm and inviting living spaces, with a particular emphasis on neutral colour palettes and natural textures.
Frequently asked questions
Sign in to view Bethany Duncan's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Bethany Duncan today
You can use Nutcake’s agentic tools for free. Sign up today to work with Bethany Duncan on your creator campaign.