What kind of content does Lia make?
Lia crafts engaging beauty content, primarily on Instagram, with a special focus on perfumes, particularly gourmand and sweet scents. Her feed is a treasure trove of unboxings and honest reviews for skincare and makeup, showcasing everything from mascaras and lip glosses to highlighters and nail polishes. Lia's visually appealing posts highlight new and popular items from diverse beauty brands, offering a delightful peek into the latest must-haves.
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Who is Lia’s audience?
Lia's audience is likely composed of beauty enthusiasts in the UK actively seeking product recommendations and reviews. Her exceptionally high engagement rate (369.88% ER) significantly surpasses benchmarks across major platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly dedicated and responsive follower base. This suggests strong intent signals for purchasing products featured and a high-quality engagement profile, making her an attractive partner for beauty brands.
Which creators are similar to Lia?
If you're looking for creators like Lia, you'll find them perfect for brands seeking authentic reviews and engaging content in the beauty, perfume, skincare, and makeup space.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Puja Arya
TikTok @reviewsbypuja · Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
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