What kind of content does Lia make?
Lia crafts engaging beauty content, with a particular focus on sweet and gourmand fragrances, often sharing perfume unboxings and reviews. On Instagram, she showcases a range of makeup and skincare, demonstrating the application and results of mascaras, lip glosses, and highlighters. Her feed is a go-to for discovering new and popular beauty products from various brands.
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Who is Lia’s audience?
Lia's audience is likely composed of beauty enthusiasts in the UK actively seeking product recommendations and reviews. Her exceptionally high engagement rate (369.88% ER), far exceeding benchmarks like Instagram's typical 1.5%, signals a highly dedicated and responsive community. This suggests strong intent to purchase and a high likelihood of conversion for relevant beauty and fragrance brands. Brands can expect deep engagement, including comments, shares, and potentially direct inquiries, from this invested follower base.
Which creators are similar to Lia?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking honest beauty product reviews and personalized recommendations for perfumes, skincare, and makeup.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Puja Arya
TikTok @reviewsbypuja · Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
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