What kind of content does PlanetFood make?
PlanetFood crafts engaging video content on TikTok and Instagram, specializing in accessible recipes and delicious food tutorials. From decadent desserts like cheesecakes to comforting mains like butter chicken, they cover a wide culinary spectrum. Their feed also features fun snack hacks, air fryer creations, and creative takes on everyday favorites, making them a go-to for home cooks seeking inspiration.
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Who is PlanetFood’s audience?
PlanetFood's audience is likely comprised of home cooks and aspiring bakers in GB, actively seeking accessible and visually appealing culinary inspiration. Their intent signals are strong, evidenced by high engagement rates that significantly surpass TikTok benchmarks (1.64% vs. 3.0%) and slightly exceed YouTube averages (2.28% vs. 2.0% on Instagram, which is a strong indicator for recipe content). This suggests a highly receptive and engaged community, indicating high-quality engagement and potential for brand partnerships focused on recipe development, ingredient promotion, or kitchenware.
Which creators are similar to PlanetFood?
If you're looking for creators like this creator, you'll find them perfect for anyone who loves delicious recipes, baking tutorials, and easy snack ideas.
Sam Stern
TikTok @samsterncooks
This creator shares recipes primarily using an air fryer, focusing on quick and convenient meals. They often create 'fakeaway' versions of popular dishes, like salt and pepper chicken tenders and McChicken sandwiches, as well as high-protein options. The content also features festive recipes, including Christmas-themed snacks and sides such as crispy cheese boats and camembert filo cups.
Remi Idowu
TikTok @foodbyremi · Instagram @foodbyremi
This creator shares a variety of recipes, focusing on both sweet and savoury dishes. They often post baking tutorials, covering topics such as cakes, cookies, and pretzels. The creator also shares recipes for main courses like chicken curry, chicken wings, and roast chicken. Some videos offer cooking hacks, such as a doner kebab recipe, and drink recipes like a hazelnut latte slushie. They also recently shared content related to their wedding.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
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