What kind of content does Serena Neel make?
Serena Neel brings a playful and imaginative approach to DIY crafts and home improvement. On Instagram, she transforms everyday items into unique decor, from upcycling discarded furniture into whimsical creations to repurposing household goods into charming planters. Her feed also features delightful baking projects, including artfully decorated sourdough and custom donuts, alongside vibrant balloon arrangements and satisfying craft kit assemblies.
Are you a brand that’s partnered with Serena Neel?
Verify your partnership
Who is Serena Neel’s audience?
Serena Neel's audience is likely comprised of individuals interested in creative, hands-on projects for their homes, ranging from DIY crafts and upcycling to baking and decorating. Their intent signals are strong, indicated by a high engagement rate of 5.98% on Instagram, significantly outperforming benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly invested community actively seeking inspiration, tutorials, and product recommendations within the home and lifestyle niche. The quality of engagement is expected to be high, with followers likely to be receptive to brand collaborations that align with Serena's resourceful and aesthetically pleasing content.
Which creators are similar to Serena Neel?
If you're looking for creators like this, you'll love DIY crafters who share upcycling tips, home improvement projects, baking recipes, and unique decoration ideas.
Trish Beautifulinspire Co
Instagram @beautifulinspire.co
This creator makes videos about DIY projects and home decor. They often share tutorials on how to create personalised items, such as custom t-shirts or marquee letters. Many of their projects are themed around holidays like the Fourth of July, featuring decorations and crafts. The creator also showcases home improvement products, including outdoor lighting and furniture, and offers tips for entertaining.
Stephanie Hanna
Instagram @stephaniehannahome
This creator makes videos about DIY crafts and home decor. They often share tutorials for making items like custom phone cases, keychains, and decorative frames. The creator also posts about home styling, featuring new purchases and seasonal decorations. They frequently celebrate special occasions, such as birthdays, with themed parties and gift ideas.
Kimberly Jester King
Instagram @kimberlyj_king
This creator focuses on crafting and DIY projects, often with a summer or holiday theme. They share tutorials for making various items such as personalised tote bags, hair accessories, and seasonal decorations. The creator also shares fashion content, highlighting outfits suitable for occasions like the Fourth of July and everyday summer wear, often featuring finds from Amazon.
Frequently asked questions
Sign in to view Serena Neel's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Serena Neel today
You can use Nutcake’s agentic tools for free. Sign up today to work with Serena Neel on your creator campaign.