What kind of content does ROXANA make?
ROXANA offers a vibrant and authentic look into the world of beauty and personal care. On Instagram, she shares engaging video content showcasing a diverse range of products, from skincare essentials and makeup tutorials to haircare tips and fragrance reviews. Her audience can expect practical demonstrations of items like eyeshadow palettes and moisturisers, alongside honest reviews of everything from skincare pads to deodorants. ROXANA also provides valuable recommendations for perfumes and hair routines, often featuring gifted products in her relatable and informative style.
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Who is ROXANA’s audience?
ROXANA's audience is likely composed of individuals interested in beauty, skincare, makeup, haircare, and fragrances, primarily from the GB region. Their high engagement rate (24.63% ER) significantly surpasses benchmarks across major platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly dedicated and responsive follower base. This suggests strong intent signals for product recommendations and content related to beauty routines and product reviews, promising high-quality engagement and potential for conversion.
Which creators are similar to ROXANA?
If you're looking for creators like this creator, you'll find them perfect for brands targeting beauty enthusiasts seeking expert advice on skincare, makeup, haircare, and fragrances.
Claire
TikTok @clairelouiselang97
This creator posts content about beauty and skincare products. They often share videos featuring new items they have received from brands such as Kiehl's, L'Oréal Paris UK, COSRX UK, Lee Stafford Hair, and Maybelline UK. Their content includes reviews and first impressions of serums, setting sprays, hair treatments, and sunscreens.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
Caitlin Louise Hughes
TikTok @caitlinlouisehughes
This creator focuses on beauty and skincare content. They post reviews and demonstrations of hair care products, such as sprays and oils, and makeup items like highlighters. Skincare routines, featuring various brands and devices, are also a common theme in their videos. The creator also shares personal reflections on their achievements and experiences within the beauty community.
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