What kind of content does Mimi Malthouse make?
Mimi Malthouse creates engaging beauty and fashion content across TikTok and Instagram. Her videos feature detailed makeup tutorials, impressive hair transformations, and exciting product hauls, often highlighting brands like Kylie Cosmetics and NARS. Mimi also shares her personal style with outfit inspiration and chronicles her travel adventures, from the South of France to Marrakech. Her authentic approach and focus on trending products make her a go-to source for beauty and fashion inspiration.
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Verify your partnershipWho is Mimi Malthouse’s audience?
Mimi Malthouse's audience is likely composed of individuals interested in aspirational lifestyle content, specifically within beauty, fashion, and travel. Her strong Instagram engagement rate (4.95%) significantly outperforms industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and interactive follower base on that platform. While her TikTok engagement is currently below benchmark (0.15% ER vs. TikTok ~3.0% ER), the sheer volume of followers suggests potential for growth. This audience is actively seeking inspiration and product recommendations, making them valuable for brands in the beauty, fashion, and travel sectors.
Which creators are similar to Mimi Malthouse?
If you're looking for creators like Mimi Malthouse, you'll find them perfect for brands targeting audiences interested in beauty, fashion, makeup, hair, and travel inspiration.
Sofia Chaparro
TikTok @sofiachaparrorr
This creator posts videos about beauty and fashion. They share tutorials on makeup application, skincare routines, and hairstyling. The content also features product reviews and demonstrations, often highlighting specific brands and items they use. Additionally, the creator shares personal moments, such as celebrating birthdays and discussing their personal style.
Lyss
Instagram @alyssadownsworth
This creator produces social media content primarily centred on fashion and beauty. Their videos often showcase hair-related topics, including collaborations with hair extension brands where discount codes are offered. The creator also features clothing items from various labels. Additionally, content is shared highlighting aesthetically pleasing locations.
Marybridget Stanley
TikTok @marybridgetstanleyx · Instagram @marybridgetstanleyx
The creator posts videos about fashion, makeup routines, and daily activities like shopping and traveling. They share their experiences with hairstyle styling for events and often discuss personal opinions on beauty treatments. Their content includes unboxing and showing gifts and flowers, as well as vlogs of day-to-day life and self-care routines.
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