What kind of content does New Rules make?
New Rules crafts original songs and acoustic covers that delve into the complexities of love and personal emotion. Their TikTok channel offers a unique blend of heartfelt music, behind-the-scenes glimpses into music production, and relatable lifestyle content. Brands can connect with an audience drawn to authentic storytelling and the artistry of modern songwriting.
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Who is New Rules’s audience?
New Rules' audience on Nutcake is likely comprised of music enthusiasts, aspiring musicians, and fans of acoustic and original song content. Their high TikTok engagement rate (6.86%, significantly above the ~3.0% benchmark) indicates a highly receptive and active community, suggesting strong intent signals for new music releases, behind-the-scenes content, and potentially merchandise. This elevated engagement quality points to a loyal fanbase eager to interact with and support the creator's musical journey and lifestyle content.
Which creators are similar to New Rules?
If you're looking for creators like this creator, you'll find them perfect for audiences who love authentic acoustic covers, heartfelt original love songs, and a peek into the artist's creative lifestyle and music production journey.
Persia Holder
TikTok @persiaholder · Instagram @persiaholder
This creator shares videos featuring their original songs, which often explore themes of heartbreak, unrequited love, and complex relationships. They also post content related to music, including live performances, acoustic renditions of their songs, and behind-the-scenes footage from shows, such as a trip to Paris to support another artist. Additionally, the creator sometimes shares hair tutorials, focusing on styling curly hair.
Tim Gallagher
TikTok @timgallaghermusic
This creator posts videos of themselves singing and playing music. They often share original songs they have written, with themes revolving around love and relationships. Some content includes performances in different acoustic settings and mentions of recording music for an album. They also occasionally share cover songs and performances with other artists.
lili caseley
Instagram @lilicaseley_
This creator posts videos about their music, including new song releases and acoustic versions of existing tracks. They also share content related to songwriting, often discussing the inspiration behind their lyrics and collaborations. Some posts feature behind-the-scenes footage from music video shoots and personal reflections on their creative journey. Additionally, the creator has shared a TV advert soundtracked by their music.
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