What kind of content does The Squid make?
The Squid crafts hilarious sketch comedy videos infused with a distinct British wit. Their skits dive into relatable everyday situations, often with a nostalgic nod, exploring themes of family, minor disasters, and seasonal fun. Brands can expect sharp parody and keen observational humour, with a proven track record of content featured on BBC Sounds and BBC2.
Are you a brand that’s partnered with The Squid?
Verify your partnership
Who is The Squid’s audience?
The Squid's audience is likely composed of individuals who appreciate sharp, observational humor and relatable, everyday scenarios, with a strong leaning towards British comedic sensibilities. Their high TikTok engagement rate of 11.47% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly active and receptive fanbase. This suggests viewers are not just passively consuming content but are actively liking, commenting, and sharing, signaling strong intent to engage further and a high-quality audience for potential brand collaborations.
Which creators are similar to The Squid?
If you're looking for creators like The Squid, you'll love relatable sketch comedy that captures the absurdity of everyday British life with a hilarious, parodic touch.
James Bertie
TikTok @mrjamesbertie · Instagram @mrjamesbertie
This creator posts short-form comedy videos. They often feature improv sketches, sometimes with another comedian. The content includes observational humour and relatable situations, often with a British slant. Topics range from everyday occurrences like meal deals to comical scenarios such as bad dates or dealing with 'bench police'. The creator also sometimes shares content related to winning prizes.
Imogen Andrews
TikTok @imogenaisha · Instagram @imogenandrewscomedy
This creator makes comedy sketches that often parody current events and relatable situations. Many videos touch on themes such as the pressures of festival season, political satire, and everyday life experiences. The creator also uses skits to highlight advertisements for various brands, often incorporating humour and a distinctive persona.
Lorna Rose Treen
TikTok @instalorns · Instagram @instalorns
This creator posts humorous skits and short comedic videos. The content often involves exaggerated reactions and scenarios, sometimes featuring confrontational or absurd dialogue. Many videos appear to be reactions to situations or hypothetical scenarios, presented with a comedic twist. The creator uses popular sounds and dialogue to enhance the comedic effect of their videos.
Frequently asked questions
Sign in to view The Squid's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with The Squid today
You can use Nutcake’s agentic tools for free. Sign up today to work with The Squid on your creator campaign.