What kind of content does Tilly Wilson make?
Tilly Wilson offers engaging video tutorials on TikTok and Instagram, showcasing a range of hair care and styling techniques. Her content delves into achieving popular looks like the slicked-back ponytail and bouncy blow dry, while also providing insights on hair growth and curl pattern creation. Beyond hair, Tilly occasionally shares her skincare routines, including carbon laser facials, and offers outfit inspiration.
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Who is Tilly Wilson’s audience?
Tilly Wilson's audience is primarily interested in beauty and lifestyle content, with a strong focus on hair and skincare routines, as well as outfit inspiration. Intent signals suggest a desire for practical advice and product recommendations within these niches. While her Instagram engagement rate (0.73%) falls below benchmark, her TikTok performance (5.69% ER) significantly exceeds the typical 3.0% benchmark, indicating a highly engaged and receptive audience on that platform. This suggests a strong opportunity for campaigns targeting beauty and fashion enthusiasts, particularly leveraging TikTok's reach.
Which creators are similar to Tilly Wilson?
If you're looking for creators like Tilly Wilson, you'll love discovering influencers who share expert hair care tips, styling tutorials, and outfit inspiration alongside effective skincare routines.
Els
TikTok @els.houlbrooke
The creator posts videos about different hairstyles, particularly focusing on slicked-back styles like buns and ponytails. They also share makeup content, including tutorials, product reviews, and occasional makeup fails. Some videos feature specific beauty products and brands, showcasing their application and results. The creator enjoys experimenting with new hairstyles, such as the dragon braid, and shares quick, easy-to-follow hair tutorials.
Bex
TikTok @bexdoeshair · Instagram @bexweston_
This creator focuses on hair care and styling. They share tutorials and tips on achieving various hairstyles, including heatless curls, sleek buns, and bouncy blow-dries. The creator also documents their experiences as a hairdressing apprentice, showing behind-the-scenes content from the salon. They often feature product reviews and recommendations for hair treatments, styling tools, and sprays.
Nandini Raw
TikTok @nandiniraw
This creator shares content focused on haircare routines and styling tips. They demonstrate techniques for refreshing hair, achieving styles like glass hair and messy buns, and discuss specific products for scalp and hair health. The content includes tutorials for various hairstyles, such as half-up styles and pin curls, often highlighting the results of consistent haircare.
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