What kind of content does Emily make?
Emily offers engaging makeup and skincare content on Instagram, specializing in detailed tutorials and honest product reviews. Her expertise spans a range of beauty essentials, from lipsticks to foundations, and she's a go-to for achieving the coveted 'glass skin' aesthetic. Brands like Maybelline and Huda Beauty, as well as retailers like Boots, are frequently featured in her visually appealing posts.
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Who is Emily’s audience?
Emily's audience is likely comprised of beauty enthusiasts in GB actively seeking makeup and skincare advice, particularly interested in achieving a "glass skin" aesthetic. Their intent signals are strong, indicated by consistent engagement with tutorials and product reviews. While Emily's current Instagram engagement rate (0.98%) is slightly below the platform benchmark (~1.5% ER), the specific nature of her content suggests a dedicated and potentially high-value niche audience for Nutcake, especially if similar engagement levels are observed across other platforms.
Which creators are similar to Emily?
If you're looking for creators like Emily, you'll love influencers who share makeup and skincare routines, product reviews, and tips for achieving that coveted glass skin glow.
Sharon
Instagram @beautiful_glowy_skin
This creator posts videos about beauty and makeup products. They share reviews and demonstrations of various items, including lip products from brands like Charlotte Tilbury and NARS, skincare from Elemis and Kiehl's, and makeup from Armani Beauty and YSL Beauty. The creator also discusses fragrances and press-on nails, often providing discount codes for the featured products.
Ryan Bourne
Instagram @ryanbournex
This creator posts makeup tutorials and transformations, often showcasing dramatic eye looks and full-coverage foundation. They frequently use products from brands such as Made By Mitchell, HNB Cosmetics, and Fenty Beauty. The creator also shares skincare routines, including product recommendations for addressing common skin concerns. Content includes 'get ready with me' videos for various occasions and demonstrations of popular makeup techniques like underpainting and contouring.
Jesse Rose
TikTok @jesserosesings · Instagram @jesserosesings
The creator makes beauty videos about skincare, makeup and fragrance. They do unboxings, product reviews, empties, and routine videos, showing how products look and work. They test items like mascara, sunscreen, cleansers and perfumes, talking about packaging and scents. They often share PR boxes and discount codes in captions, and sometimes do ASMR restocking videos.
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