What kind of content does Morgan make?
Morgan transforms houses into dream homes with a focus on accessible DIY renovation and interior design. On Instagram, they showcase inspiring projects, from mastering painting techniques like color drenching to adding elegant trim work. Morgan's content offers practical advice on home decor and personalizing spaces, making any house feel cozy and uniquely yours.
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Who is Morgan鈥檚 audience?
Morgan's audience is likely comprised of US-based homeowners and renters actively seeking inspiration and practical advice for their living spaces. Their intent signals are strong, indicated by high follower counts and an engagement rate (ER) of 1.87% on Instagram, which slightly exceeds the platform benchmark of 1.5%. This suggests a highly receptive audience eager to consume content on home renovation, interior design, and DIY projects, leading to potentially high-quality engagement and conversion opportunities for relevant brands.
Which creators are similar to Morgan?
If you're looking for creators like this creator, they're perfect for anyone seeking inspiration and practical tips for their next home renovation, interior design project, or DIY decor upgrade.
Amanda Walker
Instagram @dwellaware
This creator focuses on home renovation and DIY projects. They share videos detailing how to update walls, including adding picture frame and fluted trim, and experimenting with different paint colours. They also showcase tutorials on using tools like brad nailers and laser levels, and demonstrate how to apply wood glaze to doors. Additionally, they post about organising outdoor spaces and creating photo displays.
Lucy Heywood
Instagram @wheretheheywoodslive
This creator posts videos about home renovation and interior design projects. They share their experiences with DIY tasks, including painting furniture, tiling bathrooms, and upcycling items. The creator also documents their home organisation efforts and shares tips for creating a cosy living space. They frequently feature home accessory hauls and discuss their journey with a house renovation.
Jordan
Instagram @goldenhourabode
This creator focuses on home renovation and decoration content. They frequently share DIY projects, such as transforming old furniture like filing cabinets and bistro sets into planters and outdoor seating. Many videos showcase updating spaces like sunrooms, bathrooms, and kitchens, often featuring new appliances and decor. The creator also highlights thrift store finds and shares their process for styling different areas of their home, including their beauty room and living room.
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