What kind of content does els make?
els brings viewers along on exhilarating outdoor adventures, from conquering snowy Munros in Scotland to hitting the trails for a run. Her TikToks showcase authentic experiences and practical advice for navigating the great outdoors, often paired with stylish OOTDs perfect for any expedition. Brands looking to connect with an active, engaged audience will find els's relatable and inspiring content a breath of fresh air.
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Who is els’s audience?
els's audience is likely comprised of active individuals in Great Britain interested in outdoor pursuits, particularly hiking and running, with a specific focus on Scottish Munros and casual outdoor fashion (OOTD). Their high TikTok engagement rate (10.79% ER) significantly surpasses platform benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive community. This suggests strong intent signals for content related to adventure planning, gear recommendations, and personal style within an outdoor context, promising high-quality engagement and potential for brand alignment.
Which creators are similar to els?
If you're looking for creators like this creator, you'll love their content for your next outdoor adventure, whether it's a challenging Munro climb or a casual OOTD.
Stuart
TikTok @stuart0utside
This creator posts videos about outdoor adventures in Scotland. Their content often features hiking in the Scottish Highlands, including popular locations like Glencoe. They also share experiences with wild camping and road trips around the country. The videos showcase scenic mountain views and different weather conditions, from snow to sunshine.
Kiri Asteria Morrigan
TikTok @kirisnell
This creator shares their outdoor adventures, often featuring their dogs. They showcase hiking trips in various scenic locations, including the Lake District. The content includes glimpses of their gear, extensive shoe collection, and moments of gratitude for their canine companions. They also express reflections on enjoying life and nature.
em
TikTok @emilyrpurdy
This creator posts videos about their outdoor adventures and travels. They share content from various locations, including scenic natural landscapes within the UK. Their videos often feature activities such as hiking, climbing, and skiing. The creator also shares moments of enjoying nature, particularly during sunrise, and expresses a positive outlook on life and their travels.
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